Global Premium Messaging Market

Premium Messaging Market Summary

The Global Premium Messaging Market Size Was Estimated at USD 73.02 Billion in 2024 and is Projected to Reach USD 195.47 Billion by 2035, Growing at a CAGR of 9.36% from 2025 to 2035. Growing smartphone use, the need for tailored customer service, developments in AI and machine learning for data-driven insights, and the requirement for safe, dependable communication tools by enterprises are all factors propelling the premium messaging market's expansion.

Key Regional and Segment-Wise Insights

• In 2024, North America held the largest revenue share of over 34.5% and dominated the market globally.
• In 2024, the A2P SMS segment had the highest market share by product, accounting for 48.3%.
• In 2024, the BFSI segment had the biggest market share by application.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 73.02 Billion
• 2035 Projected Market Size: USD 195.47 Billion
• CAGR (2025-2035): 9.36%
• North America: Largest market in 2024

The premium messaging market includes short codes together with multimedia messaging and application-to-person (A2P) communication, which surpass traditional SMS capabilities. These services find widespread application in marketing, along with consumer interaction, as well as two-factor authentication and service notifications. Several main driving forces include the fast growth of mobile users and the expanding requirement for personalized real-time communication, together with digital payment and e-commerce platform advancements. Premium messaging serves multiple industries such as banking and healthcare, as well as retail and entertainment, to enhance customer service while improving security and accelerating operational processes. Premium messaging services have gained traction because of increasing internet access worldwide and smartphone adoption rates.

The premium messaging industry has experienced substantial growth due to technological progress. Cloud-based systems, chatbots, and artificial intelligence (AI) have all been integrated to greatly improve message personalization, automation, and scalability. Rich Communication Services (RCS) is emerging as a next-generation communications system that delivers interactive multimedia-rich content. Various countries around the world are establishing legal frameworks to ensure secure messaging operations while reducing spam and protecting user information. These initiatives drive industry expansion by promoting innovative solutions and broader business adoption of messaging services while building trust and reliability in these platforms.

Product Insights

The A2P SMS segment led the global premium messaging market in 2024 by capturing 48.3% of worldwide revenue. The main factor behind the leadership of the A2P SMS segment was its broad adoption for consumer interaction and alert delivery, as well as authentication procedures and promotional messages, and service updates by banking, retail, healthcare, and travel sectors. A2P SMS remained a preferred communication method for businesses because it delivers high open rates and reliable service and connects customers through non-Internet channels. The market expansion occurred because mobile services and digital transformation projects gained popularity among users. A2P SMS established itself as a crucial communication channel within the premium messaging ecosystem because its adoption rate increased through the growth of mobile marketing, banking, and e-commerce sectors.

The A2P MMS segment is predicted to experience a robust CAGR in the premium messaging market throughout the forecast period. The rising requirement for interactive customer communication content drives this expansion in the market. The user experience and engagement rates improve when businesses use MMS to send extended text, audio, video, and image attachments compared to standard SMS. The retail, entertainment, and hospitality sectors use A2P MMS for their branding activities as well as targeted promotions and advertising efforts. The growing number of smartphone users and improved mobile network infrastructure enable MMS services to achieve better scalability. The worldwide market presents substantial expansion opportunities for A2P MMS because businesses seek to differentiate their messaging approaches while improving their conversion performance.

Application Insights

The BFSI segment secured the largest revenue share in the worldwide premium messaging market during 2024. The market dominance results from industry requirements to deliver real-time secure communication solutions that maintain customer service standards and stop fraud while keeping customers informed about transactions. Premium messaging services, including A2P SMS, find widespread usage among financial institutions to deliver OTPs, account updates, and loan notifications, and payment reminders. The growth of mobile financial services and digital banking has driven a substantial increase in demand for simple and secure communication systems. The premium messaging needs of the BFSI sector increase because organizations within the sector focus more on data security and regulatory compliance, as well as customer experience management.

The retail segment of the premium messaging market will experience strong growth throughout the forecasted period. The rising adoption of premium messaging by retailers to send personalized promotions, flash deals, loyalty programs, and order notifications is the primary factor driving this market expansion. The increasing popularity of e-commerce and mobile shopping has led businesses to utilize A2P SMS and MMS for delivering relevant messages that boost conversion rates and improve customer retention. The evolution of rich communication services (RCS) enables stores to provide interactive and multimedia-rich information, which enhances customer engagement during shopping. The worldwide premium messaging market will grow significantly through retail industry involvement because consumers want easy and rapid communication methods.

Regional Insights

The North American premium messaging market dominated globally with the largest revenue share of 34.5% in 2024. The dominance is because of its advanced telecommunications infrastructure and widespread smartphone adoption. The growth of premium messaging services in businesses from banking to retail and healthcare to entertainment industries fueled market expansion. The North American business sector has progressively adopted A2P SMS and MMS for both promotional activities and secure communication features, including two-factor authentication. Regional innovation and digital transformation efforts, together with beneficial regulations supporting encrypted messaging, accelerated the adoption rates. The worldwide premium messaging market leadership of North America was established through the growing demand for immediate personalized communication solutions.

Europe Premium Messaging Market Trends

Europe maintained a substantial revenue share in the worldwide premium messaging market during 2024 because of its advanced digital systems and increasing mobile communication technology adoption in various sectors. Important sectors, including banking and retail, together with healthcare, utilized premium messaging services for marketing purposes as well as client engagement and protected transaction notifications.  The development of protected and reliable messaging systems thrived because of Europe's dedication to data protection and legal compliance with an emphasis on GDPR standards. Digital transformation investments, together with smart city project developments, helped drive market growth. The global premium messaging sector grew significantly because Europe remained essential as a key market through its increasing smartphone penetration and customized communication demands.

Asia Pacific Premium Messaging Market Trends

The premium messaging market across the Asia Pacific will experience a significant CAGR throughout the forecast period.  The expanding digital environment, along with increasing smartphone ownership and growing internet access throughout China, India, Southeast Asia, and Japan, serves as a primary driver for market growth. The retail sector, along with BFSI and e-commerce industries, utilizes premium messaging services to deliver transactional alerts and maintain customer engagement while delivering customized marketing content.  Mobile network infrastructure investments together with rising demand for rich communication services (RCS) lead to better messaging solutions that reach a wider audience. The global premium messaging business will see its fastest growth in the Asia Pacific region due to its large population of technology users and expanding digital markets.

Key Premium Messaging Companies:

The following are the leading companies in the premium messaging market. These companies collectively hold the largest market share and dictate industry trends.

• Deutsche Telekom AG
• KDDI CORPORATION
• AT&T Intellectual Property
• Orange Business
• China Telecinom Corporation Limited
• China Unicom (Hong Kong) Limited
• Twilio Inc.
• Vodafone Limited
• NTT DOCOMO
• Sinch
• SoftBank Corp.
• Vonage America, LLC
• Others

Recent Developments

• In February 2025, Mydealz, a German social commerce network, announced a partnership with Vonage that will enable the latter to leverage Rich Communication Services to offer its members a sophisticated chat experience.  With this collaboration, mydealz hopes to give its clients more interactive, interesting, and tailored messaging.  With this feature, mydealz will be able to notify users in real time about popular bargains, customize offers based on user preferences, and provide an interactive buying experience with rich media like clickable buttons and photos.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Decision Advisors has segmented the premium messaging market based on the below-mentioned segments:  

Global Premium Messaging Market, By Product

• A2P SMS
• A2P MMS
• P2A SMS
• P2A MMS

Global Premium Messaging Market, By Application

• BFSI
• Entertainment & Media
• Hospitality
• Outsourcing
• Retail
• Others

Global Premium Messaging Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa