Singapore Perfumes Market

Singapore Perfumes Market Insights Forecasts to 2035

• The Singapore Perfumes Market Size Was Estimated at USD 1.52 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 9.27% from 2025 to 2035
• The Singapore Perfumes Market Size is Expected to Reach USD 4.03 Billion by 2035

According to a research report published by Decisions Advisors, The Singapore Perfumes Market Size is Anticipated to Reach USD 4.03 Billion by 2035, growing at a CAGR of 9.27% from 2025 to 2035. The market for perfumes in Singapore is driven by a wealthy, brand-aware populace that prefers high-end, speciality scents. Major debuts and exclusive releases are still going to be drawn to the city-state due to its role as a regional powerhouse for luxury shopping. Additionally, premium companies will be encouraged to innovate eco-friendly formulas and packaging due to the growing emphasis on sustainable and ethically manufactured goods.

Market Overview

Perfumes contain the smell and other oils to provide a pleasant aroma. The Growing demand for beauty products is increasing the market growth in the beauty sector. Therefore, the perfume market is growing rapidly.

Singapore Import data, Singapore imported 2,161 shipments of perfume from Oct 2023 to Sep 2024. These imports were supplied by 162 foreign exporters to 238 Singapore buyers, marking a growth rate of 389% compared to the preceding twelve months. Singapore export data, perfume export shipments from Singapore stood at 3.3K, exported by 227 Singapore exporters to 336 Buyers. As per Singapore's exports and imports statistics, Singapore's total merchandise trade was $1285.9 billion, with exports of $638.4 billion and imports of $567.3 billion in 2024.

The perfume market used data-driven marketing and creative solutions in Singapore due to the country's sophisticated infrastructure and tech-savvy population. By using augmented reality experiences and AI-powered personalization capabilities, businesses can create customized promos, virtual try-ons, and scent recommendations that match client tastes. Furthermore, companies can develop ethnically appropriate products and advertising campaigns that increase conversion rates and foster brand loyalty by integrating consumer data with regional market developments.

Report Coverage

This research report categorizes the market for Singapore perfumes market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Singapore perfumes market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Singapore perfumes market.

Driving Factors

The perfume market in Singapore is driven by maintaining a significant representation with increasing consumer connection through collaborations, localised advertising, and online stores. According to their innovative products and cultural appeal, regional companies are growing in popularity. Innovative solutions like augmented reality (AR) for virtual try-ons and platforms for personalizing smells are revolutionizing the customer experience. Research and development are focused on sustainable products, biodegradable packaging, and transparent supply chains, all of which promote sustainability goals and appeal to environmentally conscious consumers as consumer knowledge of environmentally friendly procedures grows.

Restraining Factors

The Singaporean perfume market is restrained by the premium price tags, yet its market reach is naturally constrained. Because of these high prices, access is naturally limited to higher-income groups, which reduces the pool of possible clients. Niche perfumes can reach significant margins, but their overall contribution to market volume is limited because to their specialized character and limited distribution channels.

Market Segmentation

The Singapore perfumes market share is classified into product, end user, and distribution channel.

• The premium segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.   

Based on product, the Singapore perfumes market is segmented into mass, premium. Among these, the premium segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is driven by due to growing worries about allergies and toxicity in synthetic smells, major firms are concentrating on showcasing natural fragrances in high-end products. Product revenues are expected to increase in the upcoming period as a result of the expensive products' increased potential for innovation.

• The women segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Singapore perfumes market is segmented by end user into men, women and unisex. Among these, the women segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by the majority of women who prefer eco-friendly scents for their own personal care. Furthermore, it is anticipated that women's purchasing power will increase the product's sales. A greater variety of aroma families are now available in women's fragrance and perfume, which have grown to be essential components of feminine grooming.

• The online segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.   

Based on distribution channel, the Singapore perfumes market is segmented into offline and online. Among these, the online segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is driven by the expansion as a result of more people using the internet. In a similar vein, significant discounts provided by different e-commerce companies are boosting online consumers' spending power. Online shopping has been further boosted by the increase in internet users and the growth of digital payment transactions. rapid desire to shop online. Customers are being drawn to purchase the necessary goods online by the introduction of online platforms.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Singapore perfumes market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Prestige
• Scent by SIX
• Kodo International
• Vcube Ambient
• Pristine
• Esoteric Echo
• The Scent Supply Co
• The LAB Fragrances
• Univa Aromatics Pte Ltd
• Philyra Cosmetics and Fragrance Company
• Calypsoul. Life
• Code Deco Perfume
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In November 2025, IFF is a flavour, fragrances, food ingredients, health and biosciences company, has implemented the Colibri robot in its Chin Bee production facility.
• In July 2024, Singapore craft fragrance lab Oo La Lab launched its first Singapore flagship and a new artisanal collection celebrating the human relationship with our sense of smell.

Market Segment

This study forecasts revenue at the Singapore, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Singapore Perfumes Market based on the below-mentioned segments:

Singapore Perfumes Market, By Product

• Mass
• Premium

Singapore Perfumes Market, By End User

• Men
• Women
• Unisex

Singapore Perfumes Market, By Distribution Channel

• Offline
• Online