South America Nutraceutical Market

South America Nutraceutical Market Size Insights Forecasts to 2035

• The South America Nutraceutical Market Size was estimated at USD 9.15 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 8.50% from 2025 to 2035
• The South America Nutraceutical Market Size is Expected to Reach USD 22.45 Billion by 2035

According to a Research Report Published by Decisions Advisors & Consulting, the South America Nutraceutical Market Size is anticipated to Reach USD 22.45 Billion by 2035, Growing at a CAGR of 8.50% from 2025 to 2035. The increasing prevalence of lifestyle-related health conditions, with an increasing preventive health awareness, is driving the nutraceutical market in the South America region.

Market Overview

The South America nutraceutical market refers to the products derived from food sources offering health benefits beyond basic nutrition, like dietary supplements, fortified foods, and herbal products. Nutraceutical term describes any product derived from food sources with extra health benefits in addition to the basic nutritional value found in foods. The products are considered non-specific biological therapies used for promoting general well-being, controlling symptoms, and preventing malignant processes. An aging population is seeking to maintain health and wellness, which leads to a surging need for supplements targeting age-related conditions related to joints, cognitive function, and the heart. Further, the increasing disposable incomes and rise in chronic disease prevalence present opportunities for pharmaceutical companies to develop and market high-quality nutraceutical products. Advanced technologies in nutraceutical manufacturing and nanofabrication technological advancements are escalating the growth potential for pharmaceutical companies to develop nutraceutical products.

Report Coverage

This research report categorizes the market for the South America nutraceutical market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South America nutraceutical market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South America nutraceutical market.

Driving Factors

An increasing cases of conditions such as obesity, diabetes, cardiovascular conditions, and hypertension, due to several lifestyle-related conditions such as a sedentary lifestyle and poor diet, is anticipated to drive the market demand. Preventive awareness initiatives like vaccination, health education, and promoting a healthy diet and physical activity for enhancing overall health and preventing diseases are supporting the nutraceutical market. Technological advancements for creating customized formulations as per individual preferences are bolstering the market growth of nutraceutical.

Restraining Factors

The stringent regulatory requirements for commercializing nutraceutical products are challenging the nutraceutical market. Further, the increasing safety concerns due to side effects of nutraceuticals, as well as competition with conventional pharmaceuticals, are challenging the market growth.

Market Segmentation

The South America nutraceutical market share is classified into ingredient, product type, and distribution channel.

• The proteins & amino acids segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South America nutraceutical market is segmented by ingredient into vitamins, probiotics, minerals, prebiotics, proteins & amino acids, omega-3 fatty acids, and others. Among these, the proteins & amino acids segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Amino acids play an essential role in biological processes in the body, including protein synthesis, energy production, and nutrient absorption. An increasing demand for vegan and plant-based protein sources, along with several initiatives promoting a healthy diet, is driving the market growth.

• The functional beverages segment held the dominant market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South America nutraceutical market is segmented by product type into dietary supplements, functional foods, and functional beverages. Among these, the functional beverages segment held the dominant market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment includes energy drinks, sports drinks, nutraceutical drinks, and functional waters. Further, it contains bioactive compounds like vitamins, minerals, probiotics, herbal extracts, and adaptogens that fulfill consumer health needs. An increasing emphasis on organic and functional ingredient-based lines by several brands is propelling the market growth.

• The supermarkets & hypermarkets segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South America nutraceutical market is segmented by distribution channel into supermarkets & hypermarkets, drug stores & pharmacies, specialty stores & health shops, online retail stores, conventional stores, and direct selling/MLM. Among these, the supermarkets & hypermarkets segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. The increasing sales of nutraceutical products in supermarkets/hypermarkets are due to convenience and broader reach, along with providing personalized experiences. The growing number of health-focused products in the supermarkets & hypermarkets, with consumers changing attitudes towards health and wellness, is driving the market in the supermarket & hypermarkets segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South America nutraceutical market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Red Bull GmbH
• PepsiCo Inc.
• Nestle SA
• General Mills Inc.
• Herbalife International of America Inc.
• Pfizer Inc.
• The Kellogg Company
• Amway Corp.
• Others

Recent Developments:

• In March 2023, Grupo Biotoscana announced the launch of a new line of plant-based supplements in Argentina.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South America, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the South America Nutraceutical Market based on the below-mentioned segments:

South America Nutraceutical Market, By Ingredient

• Vitamins
• Probiotics
• Minerals
• Prebiotics
• Proteins & Amino Acids
• Omega-3 Fatty Acids
• Others

South America Nutraceutical Market, By Product Type

• Dietary Supplements

• Tablets
• Capsules
• Softgels
• Powders
• Liquids

• Functional Foods

• Fortified Dairy
• Bakery & Cereals
• Infant Nutrition
• Others

• Functional Beverages

• Energy & Sports Drinks
• Fortified Juices
• Enhanced Water
• Others

South America Nutraceutical Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Drug Stores & Pharmacies
• Specialty Stores & Health Shops
• Online Retail Stores
• Conventional Stores
• Direct Selling / MLM