South Korea Color Cosmetics Market

South Korea Color Cosmetics Market Insights Forecasts to 2035

• The South Korea Color Cosmetics Market Size Was Estimated at USD 2.81 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 8.31 % from 2025 to 2035
• The South Korea Color Cosmetics Market Size is Expected to Reach USD 6.76 Billion by 2035

According to a research report published by Decision Advisors, the South Korea Color Cosmetics Market is anticipated to reach USD 6.76 Billion by 2035, growing at a CAGR of 8.31 % from 2025 to 2035. The color cosmetics market in South Korea is driven by various factors, including strong K beauty influence, rising beauty awareness, and rising demand for sustainable, vegan, and cruelty-free cosmetics.

Market Overview

Color cosmetics are cosmetics and personal hygiene items that are intended to improve skin tone, accentuate facial features, and provide aesthetic appeal. It includes a wide range of products such as foundations, lipsticks, eyeshadows, mascaras, blushes, and nail polishes. These products are made by using pigments, emollients, and skincare chemicals to give cosmetics and functional benefits, including hydration, UV protection, and skin nutrition. South Korea has established itself as a global leader due to the K-beauty movement, which focuses on innovation, skincare-infused cosmetics, and trend-driven aesthetics. The global popularity of K-beauty has substantially increased demand for South Korean color cosmetics, which are noted for their excellent quality, sophisticated formulas, and innovative packaging. A growing trend in the South Korean color cosmetics market is the shift toward clean, vegan, and eco-friendly beauty products. Consumers are increasingly aware about the ingredients and environmental effects, prompting businesses to use sustainable packaging, natural formulations, and cruelty-free methods. The increasing acceptability of cosmetics among males, spurred by K-pop idols and shifting social norms, creates a profitable potential for businesses to establish male-focused color cosmetics lines.

Report Coverage

This research report categorizes the market for the South Korea color cosmetics market based on various segments and regions, and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea color cosmetics market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea color cosmetics market.

Driving Factors

The popularity of K-beauty is one of the major driving factors for this market. South Koreans high beauty awareness fuels demand for novel color cosmetics that enhance natural attractiveness while promoting healthy, vibrant skin. Endorsements by K-pop celebrities, influencers, and beauty YouTubers have a huge effect on customer behaviour, increasing brand awareness, driving product demand, and boosting sales countrywide. Additionally, the integration of AI, AR, and virtual try-on technologies enables personalized beauty recommendations, which further drive the market growth.

Restraining Factors

High R&D costs for developing innovative, safe, and multifunctional cosmetics limit small brands competitiveness and hinder overall market growth. Additionally, the market is highly saturated with numerous domestic and international brands, which limit the market growth.  

Market Segmentation

The South Korea Color Cosmetics Market share is classified into product and distribution channel.   

• The facial products segment held the largest share of the market in 2024 and is expected to grow at a rapid CAGR during the forecast period.    

The South Korea Color Cosmetics market is segmented by product into nail products, lip products, eye products, facial products, hair products, and other products. Among these, the facial products segment held the largest share of the market in 2024 and is expected to grow at a rapid CAGR during the forecast period. This segmental growth is attributed to increased consumer awareness of health and environmental implications, and the usage of organic and natural substances in cosmetics is on the rise. Brands that provide face cosmetics made with clean, sustainable materials are becoming increasingly popular

• The offline segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The South Korea Color Cosmetics market is segmented by distribution channel into offline and online. Among these, the offline segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to rising consumer preferences for instore testing, personalized consultation, and brand experiences.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea color cosmetics market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Amorepacific
• LG Household & Health Care
• CLIO COSMETICS
• L’Oréal
• Unilever Plc
• Estée Lauder Companies Inc.
• Procter & Gamble Company  
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the South Korea, regional, and country levels from 2020 to 2035. Decision Advisors has segmented the South Korea color cosmetics market based on the below-mentioned segments:

South Korea Color Cosmetics Market, By Product

• Nail product
• Lip product
• Eye product
• Facial product
• Hair product
• Other products

South Korea Color Cosmetics Market, By Distribution Channel

• Offline
• Online

Frequently Asked Questions

1. What is the CAGR of the South Korea Color Cosmetics Market over the forecast period?

The South Korea Color Cosmetics Market is projected to expand at a CAGR of 8.31% during the forecast period.

2. What is the market size of the South Korea Color Cosmetics Market?

The South Korea Color Cosmetics Market size is expected to grow from USD 2.81 Billion in 2024 to USD 6.76 Billion by 2035, at a CAGR of 8.31% during the forecast period 2025-2035.

3. Who are the top companies operating in the South Korea Color Cosmetics Market?

Key players in the South Korea Color Cosmetics Market include Amorepacific, LG Household & Health Care, and CLIO COSMETICS.

4. What are the main drivers of growth in the South Korea Color Cosmetics Market?

Main drivers include K-beauty influence, product innovation, beauty awareness, celebrity endorsements, technological advancements, and rising demand for sustainable, premium cosmetics.

5. What challenges are limiting the South Korea Color Cosmetics Market?

Challenges limiting the South Korea Color Cosmetics Market include high competition, counterfeit products, strict regulations, high R&D costs, price sensitivity, and shifting consumer preferences toward minimal makeup.