Spain Online Grocery Market

Spain Online Grocery Market Insights Forecasts to 2035

• The market for Online Grocery was estimated to be worth USD 11.2 Billion in 2024.
• The market is going to expand at a CAGR of 26.71 % between 2025 and 2035.
• The Spain Online Grocery market is anticipated to reach USD 151.4 Billion by 2035.

According to a research report published by Spherical Insights & Consulting, the Spain online grocery market is anticipated to Hold USD 151.4 Billion by 2035, growing at a CAGR of 26.71 % from 2025 to 2035. The Spain online grocery market’s future opportunities include expanding into underserved rural and suburban areas, enhancing smart logistics for ultra-fast delivery, and leveraging mobile commerce and local-producer partnerships to meet rising consumer demand for fresh, convenient, and sustainable shopping.

Market Overview

The Spain online grocery market is witnessing robust growth driven by the increasing adoption of e-commerce, digital payment systems, and changing consumer lifestyles. The COVID-19 pandemic accelerated the shift toward online shopping, prompting major retailers and delivery platforms to expand their digital presence. Consumers increasingly prefer the convenience, wide product range, and time-saving benefits of ordering groceries online. The market is also benefiting from technological advancements such as AI-driven personalization, mobile apps, and improved delivery logistics. Growing demand for organic, fresh, and locally sourced products further enhances market expansion. With rapid urbanization and the rise of quick-commerce models offering same-day or one-hour deliveries, the Spain online grocery market is expected to continue its upward trajectory over the forecast period.

Report Coverage

This research report categorizes the market for the Spain online grocery market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Spain online grocery market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Spain online grocery market.

Driving Factors

The key driving factors of the Spain online grocery market include the growing preference for convenience and time-saving shopping experiences, particularly among urban consumers with busy lifestyles. The widespread use of smartphones and digital payment platforms has made online grocery shopping more accessible and secure. Additionally, the expansion of high-speed internet and improved logistics infrastructure supports faster and more reliable deliveries. The rise of quick-commerce platforms and innovative business models such as subscription-based services further boost market growth. Increasing consumer interest in fresh, organic, and sustainable food products also drives demand for online grocery platforms that prioritize quality and transparency.

Restraining Factors

The Spain online grocery market faces challenges such as high delivery costs, logistical inefficiencies, and difficulties in maintaining the freshness of perishable goods. Limited digital adoption among older consumers and low profit margins due to intense price competition also hinder growth. Additionally, rural areas face limited delivery coverage and infrastructure constraints.

Market Segmentation

The Spain online grocery market share is classified into product type and business model.

• The staples and cooking essentials segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Spain online grocery market is segmented by product type into vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others. Among these, the staples and cooking essentials segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The Staples and Cooking Essentials segment dominates due to consistent household demand for everyday items like rice, flour, and oils. Bulk purchasing, subscription discounts, and the convenience of doorstep delivery make this category a primary driver of Spain’s online grocery market growth.

• The hybrid marketplace segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Spain Online Grocery market is segmented by Business Model into pure marketplace, hybrid marketplace, and others. Among these, the hybrid marketplace segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The hybrid model combines both inventory-based and marketplace approaches, allowing companies to manage their own stock while partnering with third-party sellers. This ensures better control over product quality, pricing, and delivery times.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Spain online grocery market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Mercadona S.A.
• Carrefour España
• DIA Group
• El Corte Inglés
• Lidl España
• Just Eat Takeaway.com Spain
• Bon Preu Group

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Spain, regional, and country levels from 2020 to 2035. Decision Advisor has segmented the Spain online grocery market based on the following segments:

Spain Online Grocery Market, By Product Type

• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others

Spain Online Grocery Market, By Business Model

• Pure Marketplace
• Hybrid Marketplace
• Others

FAQ’s

Q: What is the Spain online grocery market size?

A: Spain online grocery market size is expected to grow from USD 1.29 Billion in 2024 to USD 3.96 Billion by 2035, growing at a CAGR of 10.73% during the forecast period 2025-2035. 

Q: What are the key growth drivers of the market?

A: The key growth drivers of the Spain online grocery market include rising internet and smartphone penetration, increasing consumer preference for convenience, and time-saving shopping options.

Q: What factors restrain the Spain online grocery market?

A: The Spain online grocery market is restrained by high delivery costs, logistical challenges in maintaining product freshness, limited rural coverage, and low digital adoption among older consumers.

Q: How is the market segmented by product type?

A: The market is segmented into vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others.

Q: Who are the key players in the Spain online grocery market?

A: Key companies include Mercadona S.A., Carrefour España , DIA Group, El Corte Inglés , Lidl España Just Eat, Bon Preu Group.

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs).