Global Television Market

Global Television Market Size Insights Forecasts to 2035

• The Global Television Market Size Was valued at USD 59.89 Billion in 2024
• The Global Television Market Size is Expected to Grow at a CAGR of around 4.53% from 2025 to 2035
• The Worldwide Television Market Size is Expected to Reach USD 97.46 Billion by 2035
• North America is expected to grow the fastest during the forecast period.

According to a research report published by Decisions Advisors and Consulting, The Global Television Market Size Was Worth Around USD 59.89 Billion In 2024 And Is Predicted To Grow To Around USD 97.46 Billion By 2035 With A Compound Annual Growth Rate (CAGR) Of 4.53% From 2025 To 2035. Technological innovations are leading the way, with consumers increasingly demanding higher-resolution screens that include 4K, 8K, OLED, and QLED TVs which deliver superior image quality and vibrant colors. Smart TV features drive audience demand because they want to experience seamless streaming between Netflix Disney+ Amazon Prime and voice-controlled assistants like Alexa and Google Assistant.

 

Market Overview

The Global Television Market Size refers to the worldwide industry involved in the manufacturing distribution and sale of television sets which are used in both residential and commercial settings. The market experiences growth because people consume more digital content and internet access becomes more widespread and smart home systems gain between users. Government initiatives that promote digitalization through digital broadcasting transitions and spectrum allocation policies and local electronics manufacturing incentives from "Make in India" and international programs enable market growth. The television industry develops sustainable low-power products because energy-efficiency regulations and eco-labeling standards create market demand for these environmental-friendly products.

 

Report Coverage

This research report categorizes the television market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the television market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the television market. 

 

Driving Factors

The television industry is undergoing a major transformation which brings upcoming smart internet protocol television (IPTV) systems and connected TVs that support ultra-high-definition (4K/8K) content and built-in streaming apps and voice control functions and AI-based custom viewing experiences. Consumers now use televisions as complete entertainment systems which support gaming and on-demand viewing and interactive content instead of using them for standard television broadcasts.

 

Restraining Factors

The Global Television Market Size suffers from several major restraining factors which include both high product replacement costs and market saturation in developed regions and rapid technology obsolescence and price competition and supply chain disruptions and strict energy efficiency and trade regulations.

 

Market Segmentation

The television market share is classified into display technology and distribution channel.

 

• The light emitting diode (LED) segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.           

Based on the display technology, the television market is divided into quantum dot light emitting diode (QLED), organic light emitting diode (OLED), liquid crystal display (LCD), and light emitting diode (LED). Among these, the light emitting diode (LED) segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. LED TVs remain the most purchased globally because they provide excellent picture quality at affordable prices. In India and Latin American markets, mid-income households prefer LED systems from Samsung LG and Hisense because they offer better value than high-end features. Retailers use festival and sporting event promotions to package LED TVs with pay television subscriptions, which helps them increase sales volumes. The Internet Protocol Television market and television broadcasting services use LED TVs as their main viewing devices.           

 

• The offline segment accounted for the highest market revenue in 2024 and is anticipated to grow at a significant CAGR during the forecast period.     

Based on the distribution channel, the television market is divided into offline and online. Among these, the offline segment accounted for the highest market revenue in 2024 and is anticipated to grow at a significant CAGR during the forecast period. Many consumers continue to prefer offline shopping because they want to physically examine products before buying them. Customers in India China and Brazil consider large appliance showrooms and local electronics stores essential because they need to test product brightness and viewing angles and UI responsiveness before making purchases.    

Regional Segment Analysis of the Television Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

 

Asia Pacific is anticipated to hold the largest share of the television market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the television market over the predicted timeframe. The region holds the leading position because it achieves two things: it possesses massive output capacity and it succeeds in rapidly increasing its market value. The households in China, India, Indonesia, and Vietnam now replace their old televisions with budget-friendly smart and large-screen televisions because TCL, Hisense, Xiaomi, and Samsung offer their products at low prices. People now purchase televisions during festive seasons which include Diwali and Lunar New Year and Singles' Day because they want to use them as their main digital devices for streaming and gaming and family viewing, which helps the IPTV market grow while generating significant revenue.

 

North America is expected to grow at a rapid CAGR in the television market during the forecast period. The regional market experiences growth because more people now choose smart TVs which provide streaming services and internet access. The market is controlled by major companies including Samsung LG and Sony which provide high-end products that deliver better visual performance and advanced functionalities. Panasonic re-entered the US market in September 2024 after ten years of absence by introducing its new OLED and Mini-LED TV collection which includes screens between 55 to 85 inches. The models which included Fire TV showed excellent picture performance together with their smart features. The TVs available through Amazon and Costco provided customers with uninterrupted streaming capabilities.

 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the television market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

 

List of Key Companies

• Samsung Electronics
• LG Electronics
• Sony Corporation
• TCL Electronics
• Hisense Group
• Xiaomi Corporation
• Panasonic Corporation
• Vizio Holding Corp
• Skyworth Group
• Sharp Corporation
• Others

 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

 

Recent Development

 

• In December 2025, Samsung had announced plans to launch a premium 115-inch Micro RGB TV, which featured micro-scale red, green, and blue LEDs that enabled more precise color control, higher contrast, and superior picture accuracy compared to conventional LED TVs.

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the television market based on the below-mentioned segments: 

 

Global Television Market, By Display Technology

• Quantum Dot Light Emitting Diode (QLED)
• Organic Light Emitting Diode (OLED)
• Liquid Crystal Display (LCD)
• Light Emitting Diode (LED)

 

Global Television Market, By Distribution Channel

• Offline
• Online

 

Global Television Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  •  South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

 

Frequently Asked Questions (FAQ)

 

1. What is the CAGR of the Television market over the forecast period?

A: The global television market is projected to expand at a CAGR of 4.53% during the forecast period.

 

2. What is the market size of the television market?

A: The global television market size is estimated to grow from USD 59.89 billion in 2024 to USD 97.46 billion by 2035, at a CAGR of 4.53% during the forecast period 2025-2035.   

 

3. Which region holds the largest share of the television market?

A: Asia Pacific is anticipated to hold the largest share of the television market over the predicted timeframe.

 

4. Who are the top 10 companies operating in the global television market?

A: Samsung Electronics, LG Electronics, Sony Corporation, TCL Electronics, Hisense Group, Xiaomi Corporation, Panasonic Corporation, Vizio Holding Corp, Skyworth Group, Sharp Corporation, and Others.

 

5. What are the market trends in the television market?

A: The television market shows key market trends through the increasing adoption of smart television systems and ceiling height demand for larger screen displays and the expansion of OLED and QLED technologies and energy-efficient products and online distribution networks.