United States Anti-aging Products Market

United States Anti-aging Products Market Insights Forecasts to 2035

• The United States Anti-aging Products Market Size Was Estimated at USD 13.05 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 7.93% from 2025 to 2035
• The USA Anti-aging Products Market Size is Expected to Reach USD 30.22 Billion by 2035

According to a research report published by Decision Advisors & Consulting, The USA Anti-aging Products Market Size is anticipated to reach USD 30.22 Billion by 2035, growing at a CAGR of 7.93% from 2025 to 2035. The U.S. anti-aging products market is driven by rising aging population, increasing consumer focus on skincare and wellness, growing disposable income, technological innovations in formulations, and higher awareness of preventive and cosmetic solutions.  

Market Overview

The U.S. anti-aging products market is that section of the market where the products are dedicated to alleviating, slowing down, or eradicating apparent signs of aging, i.e., fine lines, wrinkles, sagging, and age spots. The product encompasses skincare creams, serums, pills, and cosmetic treatments for both cosmetic and functional issues, for healthier and younger-looking skin. In the United States, increasing life expectancy and a rapidly growing population fuel the business of anti-aging. As of 2030, nearly 20% of the population will be 65 and older, as reported by the U.S. Census Bureau. Older consumers are looking for solutions for lines, wrinkles, and age spots, creating consistent demand for anti-aging related products. The rising preferences for natural and organ products are one of the key trends of this market. There is an emerging potential to design personalized skin care products based on specific skin type, age, and lifestyle, with focused anti-aging benefits and greater consumer satisfaction.

Report Coverage

This research report categorizes the market for the United States anti-aging products market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the U.S. anti-aging products market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the USA anti-aging products market.

Driving Factors

The rising aging population is one of the key drivers for this market. The people are becoming more aware about skin health which leads to Rising consumer focus on appearance, skin health, and youthful looks which further drives demand for anti-aging products and professional skincare services. Rising disposable incomes allow more customers to buy premium anti-aging goods and services, broadening market reach and boosting sales growth in the US anti-aging business. Additionally, technological advancements and expansion of e commerce play an important role in the market growth.

Restraining Factors

High production cost associated with premium antiaging creams, serums, and treatments become unaffordable for prices sensitive consumers is one of the notable restraints for this market. Additionally, saturation of skincare brands leads price war and reduce profit.

Market Segmentation

The United States anti-aging products market share is classified into product and distribution channel.

• The moisturizer, creams, & lotions segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The USA anti-aging products market is segmented by product into facial serum, moisturizer, creams, & lotions, eye care products, facial cleanser & exfoliators, facial masks & peels, sunscreen & sun protection, and others. Among these, the moisturizer, creams, & lotions segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is attributed to its ease of use and daily applications in skincare routines. Additionally, these products provide hydration, which is important for keeping skin supple and decreasing the appearance of aging symptoms.

• The supermarkets & hypermarkets segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The USA Anti-aging Products market is segmented by distribution channel into supermarkets & hypermarkets, pharmacy/drugstores, specialty beauty stores, online/e-commerce, and others. Among these, the supermarkets & hypermarkets segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segmental growth is attributed due to they offer wide variety of brands and products types under one roof. Additionally, their large-scale presence and strategic locations make such products easily available to a wide range of consumers.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the USA anti-aging products market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Procter & Gamble
• Johnson & Johnson
• Estée Lauder Inc.
• PMD Beauty (Age Sciences Inc.)
• ZO Skin Health, Inc.
• Avon Products, Inc.
• L’Oréal Group
• Unilever
• Shiseido Company
• Beiersdorf AG

Recent Developments

• In February 2025, Eucerin launched Advanced Hydration Face SPF?50 in the U.S., offering broad-spectrum UVA/UVB protection, all-day hydration, and reducing early signs of skin aging with multi-weight hyaluronic acid.
• In January 2024, Eucerin launched the Immersive Hydration Collection in the U.S., featuring multi-weight hyaluronic acid to hydrate skin, reduce fine lines, and visibly diminish wrinkles for anti-aging benefits.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Decision Advisors has segmented the USA anti-aging products market based on the below-mentioned segments:

United States Anti-aging Products Market, By Product

• Facial Serum, Moisturizer, Creams, & Lotions
• Eye Care Products
• Facial Cleanser & Exfoliators
• Facial Masks & Peels
• Sunscreen & Sun Protection
• Others

United States Anti-aging Products Market, By Distribution Channel

• Supermarkets & Hypermarket
• Pharmacy/Drugstores
• Specialty Beauty Stores
• Online/E-commerce
• Others