Vietnam Online Travel Market

 Vietnam Online Travel Market Insights Forecasts to 2035

• Vietnam Online Travel Market Size Was Estimated at USD 2.76 Billion in 2024.
• The Market Size is Expected to Grow at a CAGR of Around 8.53% from 2025 to 2035.
• Vietnam Online Travel Market Size is Expected to Reach USD 6.79 Billion by 2035.

According to a research report published by Decision Advisor & Consulting, the Vietnam Online Travel   Market Size is anticipated to reach USD 6.79 billion by 2035, growing at a CAGR of 8.53% from 2025 to 2035. The Vietnam online travel market is driven by a rise in internet and smartphone usage, push towards government tourism and digital transformation, and cost effective with expanded air connectivity.

Market Overview

An online travel is a web-based marketplace that connects travellers with various travel suppliers, such as airlines, hotels, and rental car companies. Vietnam Online Travel Market refers to the portion of the travel industry that allows people to use internet platforms to plan, research, and book their travels. This market includes a range of direct booking websites, travel aggregators, and online travel agencies. Many customers now prefer to travel online due to the availability of thorough travel information, user reviews, and affordable prices, which provide them the ease and flexibility to research and evaluate travel options from the comfort of their homes.

Vietnam's online travel market has grown significantly in recent years due to a number of factors, including the nation's thriving tourism sector, rising internet penetration, increase in disposable income, growth in domestic tourism, rising middle class population, and shifting customer preferences. Customers are looking for convenience, affordable costs, and a variety of options. Therefore the market has seen a move from traditional physical travel bookings to online platforms. Regulations were put in place by the Vietnamese government to improve online travel transactions' security and transparency, in order to promote safety and confidence in the digital travel ecosystem, and actively supported the digital transformation of the tourism sector through initiatives such as the National Digital Transformation Program.

Report Coverage

This research report categorizes the market for the Vietnam online travel market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Vietnam online travel   market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Vietnam online travel market.

Driving Factors

The Vietnam online travel markets in Vietnam are driven by a growth in middle class population, booming tourism industry, attracting both domestic and international travellers., variety of travelling options, convenient, and reliable source, time saving and cost effective with expanded air connectivity, increasing mobile penetration with rise in internet and smartphone usage, push towards government tourism and digital transformation, and super-app ecosystems increase in travel services.

Restraining Factors

Lack of personal touch, data security concerns, presence of counterfeit websites, rural internet coverage, language and cultural barriers among older/rural users, distrust in digital payments, lack of integrated channel-management tools to manage online presence effectively, affecting their visibility and accessibility restrains the overall market growth.

Market Segmentation

The Vietnam online travel market share is classified into booking type, platform, traveller origin, and payment method.

• The air ticketing segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.                                     

The Vietnam online travel market is segmented by booking type into air ticketing, hotels and packages, bus ticketing, railway ticketing, and others. Among these, the air ticketing booking type segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by a high demand experiencing robust growth, digital adoption leading to preference for air ticketing among consumers, convenient and dynamic pricing models, increase in the disposable income and consumer confidence in online travel.

• The mobile segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.    

The Vietnam online travel market is segmented by platform into mobile, and desktop. Among these, the mobile segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The growth of the segment is due to high smartphone adoption among consumers, rising internet penetration making mobile travel booking more convenient, young demographic influence increasingly relying on digital platforms for planning and booking trips, and government initiatives to enhance digital infrastructure, and promote smart tourism.

• The domestic travellers segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Vietnam online travel market is segmented by traveller origin into domestic traveller, and international traveller. Among these, the domestic traveller segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by increasing middle class populations, rising internet and smartphone usage and make the trip more convenient, rise in disposable income, shift in consumer behaviour, favouring the convenience and competitive pricing offered by online travel agencies and government initiatives promoting digital tourism, and enhancing digital infrastructure.

• The digital wallets segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

The Vietnam online travel market is segmented by payment methods into digital wallets, cards, and others. Among these, the digital wallets segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  The growth of the segment is due to rapid growth of e-commerce platforms increasing the consumer preference, government innovations making digital payments more accessible and convenient for consumers, user-centric innovations like loyalty programs, and bundled services further make the preferred choice for customers to choose digital wallets payment method.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Vietnam online travel market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.  

List of Key Companies

• Bookings.com
• Agoda
• Traveloka
• VNTrip.vn
• Expedia Group
• Easia Incentive
• Scivi Travel
• KKday
• Saigontourist Group
• VNTRAVEL Group
• TransViet Group
• Custom Asia Travel
• Travel Sense Asia
• Amadeus
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In November 2025, Taiwan, leading online one-stop online travel platform, KKday, has united transportation services, tourist attractions, travel experiences, hotel accommodations, and food and restaurant SMEs from across northern, central, and southern Taiwan to establish the Taiwan Smart Tourism Alliance. The alliance jointly launched a curated tour plan, the "One-Week Round-Island Tour," and utilized diverse business models B2C, B2B, and B2B2C to strategically expand into the Vietnamese market.

• In August 2025, Vietnam Airlines began rolling out satellite-based Wi-Fi on its international flights, particularly on A350s to boost customer experience and competitiveness, with plans to expand it across more aircraft types, enhancing connectivity for work and entertainment, following successful tech trials and partnerships with companies like VNPT and VIAST.

Market Segment

This study forecasts revenue at the Vietnam, regional, and country levels from 2024 to 2035.  Decision Advisor has segmented the Vietnam Online Travel Market based on the below-mentioned segments:

Vietnam Online Travel Market, By Booking Type

• Air Ticketing
• Hotels and Packages
• Bus Ticketing
• Railway Ticketing
• Others

Vietnam Online Travel Market, By Platform

• Mobile
• Desktop

Vietnam Online Travel Market, By Traveller Origin

• Domestic Traveller
• International Traveller

Vietnam Online Travel Market, By Payment Method

• Digital Wallets
• Cards
• Others

FAQ’s

Q. What is the projected market size & growth rate of the Vietnam online travel market?

A. Vietnam online travel market was valued at USD 2.76 billion in 2024 and is projected to reach USD 6.79 billion by 2035, growing at a CAGR of 8.53% from 2025 to 2035.

Q. What are the key driving factors for the growth of the Vietnam online travel market?

 A.  Vietnam online travel market in Vietnam are driven by a growth in middle class population, booming tourism industry, attracting both domestic and international travellers., variety of travelling options, convenient, and reliable source, time saving and cost effective with expanded air connectivity, increasing mobile penetration with rise in internet and smartphone usage, push towards government tourism and digital transformation, and super-app ecosystems increase in travel services.

Q. What are the top players operating in the Vietnam online travel market?

A.  Bookings.com, Agoda, Traveloka, VNTrip.vn, Expedia Group, Easia Incentive, Scivi Travel, KKday, Saigontourist Group, VNTRAVEL Group, TransViet Group, Custom Asia Travel, Travel Sense Asia, Amadeus, and Others

Q. What segments are covered in the Vietnam online travel market report?

A.  Vietnam online travel market is segmented based on Booking Type, Platform, Traveller Origin, and Payment Method.

Q. Which are the key target audience of the Vietnam online travel market report?

A.  Market Players, Investors, End-users, Government Authorities, Consulting and Research Firm, Venture capitalists, and Value-Added Resellers (VARs